Can you print white on kraft paper

Printing White Ink on Kraft Paper, Makes for an Image that Pops

Crisp white printing on kraft envelopes is a look we just can’t get enough of! In this post, we share some of our favorite white on kraft designs to get your creativity flowing. We tell you which fonts we use so you can recreate them for your big event, or how to order a unique design of your own. Check them out below!

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Choose Our Fonts

We offer a variety of fonts for you to address your envelopes with, and feel free to get creative! For example, use all caps or try all lowercase for a different look.

Below, we use fun Lifesavers font in all lowercase. Printing is white, of course, on Grocer Kraft envelopes. (P.S. If you order fully addressed envelopes, return addressing is FREE!)

Below, Tangerine font in all lowercase on Desert Storm.

Playfair Display in all caps for a sophisticated look. Matching invitation and reply envelopes are Grocer Kraft

Or Use Your Own Fonts and Artwork for Custom Designs

If you want to submit your own fonts and/or back flap return address design for us to print on your envelopes, no problem! Just select the Custom Graphics & Custom Font option when you place your order, then send them over to us. Instructions on how to do so are on the ordering page.

Here are some of our favorite custom designs.

Here, we used Cagliostro Regular in a custom designed, left justified backflap.

Bickham Script Fancy and Trajan Pro were used to create the return addresses on these reply and invitation envelopes. (Art work must be submitted as a PDF)

Below, a custom designed backflap was submitted as a PDF, then fonts Asphrodite Slim Pro (script names) and Adobe Caslon (small caps – address) were used for the addresses.

Finally, Learning Curve (letters) and Open Sans (all caps – address) were typed atop a circle, saved as a PDF, and printed on these Grocer Kraft Envelope back flaps.

Whether it’s shoes, clothes, food (or any other number of topics), trends come and trends go. They quickly prove they have staying power, or they fall to the wayside and are best left forgotten. The same is said of packaging trends, too. If you’re an unboxing experience, you’ve proven your worth and won’t be leaving anytime soon. If you’re a QR code on a piece of packaging, well, it was fun while it lasted for you. We’re big fans of this newest of packaging trends: white printing on kraft coloured packaging. And we’d like to share with you why so many customers and brands alike are giving serious though to this interesting packaging design choice.

So, what exactly is this packaging trend?

It’s the appealing act of printing white ink onto kraft coloured packaging like corrugated boxes or kraft packing tape. It feels very much like a refinement of the choices your packaging designers can make when creating custom branded packaging. As a relatively new trend and design choice, it stands out immediately, giving your brand’s unboxing experience a different feeling. In terms of both technical details and creative choices, it’s a tricky thing to do right, but certainly not impossible to pull off.

What’s so good about this packaging trend?

White itself always looks clean and fresh. When printed on kraft coloured packaging, it lends a clean, contemporary look. It’s proving to be a sharp choice for nearly any application—nature-based products, upscale brands, exclusive promotions, gift boxes or feminine marketing.

Unquestionably, your brand will stand out. Not only is it high contrast, surprisingly vibrant and easy to see, your packaging will carry a more natural look to it. Even in a sea of brightly coloured custom branded packaging, white on kraft will be unique enough to catch the eye.

From a design standpoint, restricting your efforts to a simple white and kraft colour scheme will reveal some of the most interesting and unexpected creative solutions. You’ll have to find ways to make certain elements stand out while still being part of a whole, and still satisfying your brand identity. That’s what makes this one of today’s best packaging trends.

What’s potentially not-so-good about this packaging trend?

As with all popular and successful trends, more brands will jump on the bandwagon as time goes by. That means your packaging will likely have to work harder to be noticed—then again, plenty of brands merely jump on packaging trends without a strategy and fall off the bandwagon quickly. Since you’re in it for the long haul, your efforts will pay off in time.

The quality and opacity of the ink you use will determine the final printed look. Kraft colouring is strong and can, to a degree, show through your white printing. Kraft paper itself is also porous and can change the look and quality of your printing efforts. Simply put, logos and graphics don’t always pop as well on kraft coloured packaging.

Then again, depending on your packaging goals and your design intentions, these potential cons can actually be potential benefits. As long as you plan well, you can take advantage of any minuses and pluses as you see fit.

White printing on kraft coloured packaging is one of our favourite new packaging trends. We’ve had the pleasure of helping our customers try their hand at it, and they’ve used it to great packaging success. If you’re interested in trying out the benefits of white on kraft, The Packaging Company is here to help you execute your packaging design. We’re your e-commerce partner.

Sources: Pinterest, Good Design Makes Me Happy

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