YouTube collects data from its viewers. This information is useful for developing an understanding of the types of people who watch specific videos. If you want to know about the people watching your videos, you’re in the right place. Show In this article, we’ll explain how to use the YouTube Studio app from your desktop. This will help you gain essential insights into who is viewing your content. YouTube has a built-in analytics tool accessible from “YouTube Analytics.” Via the “Audience” tab, you can find out specific information about the people who watched the videos on your channel, including gender, location, and age range. Age and GenderThe information in this report tells you the age ranges, gender, and the length of time any individual watched your video. By comparing the results with your other videos, you can see which groups of people are enjoying your content the most. This is valuable information if you want to appeal to a particular group. To find this report, sign in to your “YouTube Studio” account, then follow these steps:
Top GeographiesThis report tells you which part of the world people are watching your video from. You can drill down on this information even more and find out things like the most popular device types used to watch your content. It is particularly useful if you want to focus on growing a US-based audience but your stats show that most people are watching from another country. For instance, you could look into why your videos appeal more to people in other countries. The report can also be viewed by age range and gender amongst other demographics. To find the “Top geography” report via “YouTube Studio”, here’s what you need to do:
When Your Viewers Are on YouTubeThis information tells you when your viewers are on the YouTube platform. You’ll see the dates and times when the majority of them were online. Learning your viewer’s usage patterns allows you to pre-plan the best times to upload your videos. To view this report, follow these steps:
Now let’s take a look at some of the YouTube reports to help understand your viewer’s preferences. Other Channels Your Audience WatchedThe data in this report shows the other channels your viewers watch regularly other than yours. This provides a true reflection of the other topics your viewers are interested in. This info can be used for new content inspiration and to discover opportunities to work with other content creators. To find this report, sign in to “YouTube Studio” and follow these steps:
Other Videos Your Audience WatchedIn this report, you’ll see the other videos your viewers watched outside of your channel. Similar to the channels watched data, this info is perfect for inspiration, new video topics, as well as thumbnail ideas. To access the “Other videos your audience watched” report, sign in to your “YouTube Studio” account and do the following:
Getting to Know Your YouTube ViewersYouTube does not reveal the specific identities of viewers but does provide detailed information to help build a viewer persona. In just a few clicks via YouTube Studio, you can find out demographic details and analyze preferences. The information is valuable in terms of identifying a suitable audience for your videos and to keep your channel growing – if that’s your plan. What type of videos do you enjoy making? How do you think the YouTube Studio features can help you? Let us know in the comments section below.
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