Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹ Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States, 2021 Show
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field. Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.  You don’t need to spend vast sums of money on an MBA to learn the basics of digital marketing. There are plenty of resources on the web to teach you about the many aspects and specializations within this ever-changing field. In this article, we will introduce you to some of the best free online digital marketing courses we’ve found. Rated using our exclusive methodology, we’ve listed them in descending order with our top picks first. Featured Programs
Disclaimer: Some courses may include an affiliate link. Courses were chosen first based on the methodology with affiliate links only added after the ranking was complete. Whether you are a first time marketer, small business owner, or experienced entrepreneur, you are sure to find something in this list of free courses that interests you. Following the review, we will answer some frequently asked questions about these free online digital marketing course offerings. Featured ProgramsRanking 11 Free Online Courses for Digital Marketing1. Fundamentals of Digital MarketingOffered by Google There’s no better way to learn digital marketing than through the company that started it all. Google’s free online digital marketing course ranks right at the top of our list with good reason; it covers all aspects of digital marketing for beginners as well as intermediate users and it comes with free certification. Industry-recognized certification through Google is an ideal way to get your profile noticed and add to your skill-set. This 40-hour free online course in digital marketing features 26 modules and can be completed at your own pace wherever and whenever you want. Each module consists of several lessons that include text, video, and quizzes to test your knowledge. If you don’t want to progress through the entire course you can pick and choose which lessons to add to your individualized learning plan. However, we highly recommend starting from the beginning and progressing step-by-step so you can receive certification. While we won’t list each module, some of the subjects covered include: • Building your web presence • Planning your online business strategy • Understanding search and how to improve your campaigns • Getting noticed locally • Building an online store • Expanding internationally • Social media marketing • Mobile marketing • Content marketing • Email marketing • Advertising and analytics Cost: Free Certificate: Yes Time to Complete: 40 hours Curriculum: Introductory to intermediate User Experience: Excellent Quality of Instruction: Excellent Pros: •Upon completion, students will receive an industry-recognized certificate to share on their CV and Linked-in profiles •Lifetime access •Quizzes to test your progress Cons: •None 2. Inbound Marketing Free Certification CourseOffered by Hubspot Academy Hubspot Academy’s Inbound Marketing Free Certification Course is a four-hour industry-recognized program meant for digital marketers who want to focus on their inbound efforts. The comprehensive curriculum consists of 10 lessons, 34 videos and 9 quizzes and is designed for beginners. During the free online digital marketing course, students will learn about: •The fundamentals of inbound marketing •Planning a long-term content strategy •Creating blog posts •Understanding social media promotion •Developing a conversational growth strategy •Understanding and creating a conversion optimization strategy •Lead nurturing • Aligning sales and marketing •Applying a customer marketing approach Upon successful completion, students will be awarded official certification from HubSpot to display on their LinkedIn profile, portfolio, resume, or CV. Cost: Free Certificate: Yes Time to Complete: Four hours Curriculum: Beginner User Experience: Excellent Quality of Instruction: Excellent Pros: Pros: •Taught by four engaging instructors •Excellent user interface • Industry recognized certification Cons: •Too short 3. Free Diploma in E-BusinessOffered by Alison Alison was developed in 2007 by Mike Feerick and was the first massive online open course (MOOC) platform on the web. With more than six million students registered on the site, this is one of the best free online course providers you will find. The Diploma in E-Business course helps students build marketing skills through learning Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and more. Over 84,000 students have enrolled in the free online digital marketing course, which takes between six to ten hours to complete. You will need to pass the final assessment with an 80 percent or better grade. Upon completion, you will receive a Learner Achievement Verification Report, or you can opt to purchase a certificate from the site’s online shop for around $20. Cost: Free Certificate: Yes, with fee Time to Complete: Six to ten hours Curriculum: Beginner User Experience: Excellent Quality of Instruction: Excellent Pros: •Recognized leader in online learning •User-friendly platform •Video tutorials Cons: •Students wishing to obtain a certificate will need to purchase it in the online store 4. Become an Online Marketing ManagerOffered by LinkedIn Learning This 24 hour course offered through LinkedIn Learning provides students who already understand digital marketing with the skills they need to move up the corporate ladder into management roles. In this free digital marketing online course, students will learn best practices for online marketing, using the latest tools to implement a digital marketing strategy, and how to advertise effectively on social media platforms. The course features 11 modules covering advance aspects of marketing including: •Growth hacking •Advanced branding •SEO foundations •Email and newsletter marketing •Google analytics •Google AdWords •Facebook and Twitter •Sketch for UX design You can take the course for free if you already have a LinkedIn premium membership (most marketers do) or sign up for a trial and access the classes at no charge for a month. Cost: Free Try a free trial for Linkedin Learning. Certificate: Yes Time to Complete: 24 hours Curriculum: Intermediate to advanced User Experience: Excellent Quality of Instruction: Excellent Pros: •Taught by industry experts •Receive a completion badge for your profile or CV •Excellent user interface Cons: •Must cancel LinkedIn premium before the trial is up to avoid fees 5. Digital Marekting StrategyOffered by The University of Edinburgh This thorough digital marketing course is offered by one of the top universities in Scotland through Edx. By engaging in the training for four to six hours a week, the course can be completed in about 8 weeks. The syllabus is comprehensive. Students who are looking for the most inclusive free curriculum on digital marketing will find this to be one of the top choices. Certificates for the course can be obtained at the paid level of edX, which is also part of a professional certification. However, the lessons of each module can be audited for free. Auditing the course allows you to read and view all of the content. The program is designed to teach users a general understanding of digital marketing at the strategic level as it relates to business. Taught by two instructors from University of Edinburgh, it’s an ideal course to add to your resume or CV. Cost: Free Certificate: Yes, with fee Time to Complete: 10 months Curriculum: Intermediate User Experience: Excellent Quality of Instruction: Excellent Pros: •Comprehensive course syllabus •Excellent user interface •Over 7000 students have enrolled in the course Cons: •Certification only available at the paid level 6. Digital Strategy and ActionOffered by Babson College through edX Digital Strategy and Action is a fascinating free online course that will introduce marketers to what big businesses like Amazon, Facebook, Netflix and Google have in common when it comes to digital strategy. In it, students will learn how the CEO’s of these giants pivoted from a simple idea to billions in revenue, and how they keep growing. The course features inspiring in-depth case studies, including stories about Amazon CEO Jeff Bezos and Netflix CEO Reed Hastings as well as tons of tips, tricks, and advice. If you’re an entrepreneur or marketer who dares to dream bigger, the course will provide insight into how the world’s biggest leaders in marketing have stayed at the top. Students can opt for the paid version, which gives them an instructor-signed shareable certificate with the Babson University logo, but this is not a requirement. It can also be taken in its entirety in the audit version for free. Cost: Free Certificate: Yes, with fee Time to Complete: Four weeks Curriculum: Introductory to Advanced User Experience: Excellent Quality of Instruction: Excellent Pros: •Taught by Babson College Lecturer of Strategy Peter Cohan •Interesting and engaging •Perfect for those who need a little motivation Cons: •You will need to pay to obtain a shareable certificate Featured Programs7. Digital Media and Marketing StrategiesOffered by the University of Illinois through Coursera The Digital Media and Marketing Strategies course offered by the University of Illinois is course five in a seven-part specialization in Digital Marketing. Like all Coursera programs, it can be completed in audit mode at no cost or in the paid version. Students who opt for the paid version will receive a completion certificate. The free 15-hour course in digital marketing will teach you: • How to optimize your digital assets • The basics of online and video marketing • The basics of email and social media marketing Cost: Free Certificate: Yes, with fee Time to Complete: 15 hours Curriculum: Beginner User Experience: Excellent Quality of Instruction: Excellent Pros: •Taught by Mike Yao, Associate Professor of Digital Media •Part of a 100% online MBA from the University of Illinois •One of the only free courses with accreditation on our list Cons: •You will need to pay to obtain a shareable certificate or earn credit •Some assignments may not be available in the audit-only mode 8. Digital Marketing StrategyOffered by Learn@Forbes The finance and investing publication has launched its own series of certified online courses, and this one—Digital Marketing Strategy—can be accessed free for 14 days with a trial to Learn by Forbes. The three-hour course is self-paced and covers all of the basic elements of developing a digital marketing strategy, including: •How to create a digital marketing strategy to meet organizational goals •Understanding the customer journey and how it applies to digital marketing •Exploring the use of a digital SWOT in assessing marketing efforts •Explaining how lessons learned are integrated into digital marketing •Describing the key ethical and legal issues in digital marketing This list is just a small sampling of what you will learn in this short, content-rich course. Learning will come easy as you progress through the class which uses case studies, flash cards, and interactive games to help you retain as much information as possible. Upon completion, you will be eligible for a certificate that you can display on your website, CV, resume, or LinkedIn Profile. Cost: Free Certificate: Yes, with monthly membership Time to Complete: Varies Curriculum: Beginner to Intermediate User Experience: Excellent Quality of Instruction: Excellent Pros: •Free subscription gives you unlimited access for 14 days •Go at your own pace •Excellent reputation Cons: •You can only receive certification behind the paywall 9. Quick Tips and Tricks to Learn Digital Marketing in no TimeOffered by Skillshare Taught by self-proclaimed digital marketing geek Kapil Chopra, this course contains 37 short lessons that can be accessed for free on the Skillshare platform. The course takes just shy of four hours, and Skillshare offers a free two-month trial so you will have ample time to get through all of the lessons if you choose. While we won’t list each one, some of the more engaging lessons include: • How to do keyword research • How to see if your site is mobile-friendly • YouTube SEO techniques • Google AdWords and Analytics • Email marketing • Social Media Marketing Cost: Free for the first two months—$99 per year thereafter Certificate: No Time to Complete: Approximately four hours Curriculum: Introductory User Experience: Good Quality of Instruction: Good Pros: • Short and easy-to-digest lessons • Includes a hands-on class project • Video tutorials Cons: • Must cancel the subscription before the two-month trial period ends to avoid being charged a fee. • Too basic for students looking for a more detailed course 10. Internet Marketing for Smart PeopleOffered by Copyblogger Copyblogger has been delivering stellar advice on digital marketing for 16 years, and this course—Internet Marketing for Smart People is created with the same compelling, no-nonsense approach as the rest of their content. Well-respected, copyblogger has made a name for themselves in the online community as experts in just one major aspect of digital marketing—content strategy. The free online digital marketing course is made up of 20 modules that will be delivered conveniently to your email inbox. Along with that, you will receive eBook bonuses and access to tons of resources on how to use the power of the written word to persuade and influence your audience. Cost: Free Certificate: No Time to Complete: Varies Curriculum: Introductory to Intermediate User Experience: Good Quality of Instruction: Excellent Pros: •Learn from the experts in digital content marketing •Easy sign up •Lots of extras Cons: •The course is delivered via email so you have to wait for each new installment 11. The Beginners Guide to Online MarketingOffered by Quicksprout University Quicksprout’s tagline is “Get Your MBA in Digital Marketing for Free,” and this excellent platform is packed full of resources to help you learn all there is to know to be successful. Founded in 2008 by marketing expert Neil Patel, the platform is run by a group of talented entrepreneurs and led by Lars Lofgren. The platform provides an endless amount of information concerning everything related to internet and digital marketing. However, if you want to learn the ropes and then some, this is the place to start. The Beginners Guide to Online Marketing is part course, part e-book, and contains 13 guides to help you master every aspect of digital marketing. For those who love learning at their own pace, Quicksprout is the ideal platform to jump in wherever you want and start your journey to digital marketing mastery. Cost: Free Certificate: No Time to Complete: Varies Curriculum: Beginner User Experience: Good Quality of Instruction: Good Pros: •Exhaustive list of articles and resources •Go at your own pace •Excellent reputation Cons: •No syllabus or quizzes •Unstructured Frequently Asked Questions About Free Digital Marketing CoursesThe proliferation of free online digital marketing courses and MOOC’s is a result of the tech-based world we now live in. You do not have to look very far to find classes, lectures, tutorials, and videos offering training in online marketing. And you do not need to get a degree to specialize in this field. Many marketers are self-taught. Classes are often offered through large companies like Google and Microsoft but can also be found within smaller businesses and organizations. While online marketing can seem like a mystery, unraveling it is simple with the number of resources available at no cost. If you are thinking of pursuing a career in digital marketing, you probably have a few questions about taking a free course. In this section, we will try to answer a few of the most frequent inquiries about MOOCs. Who Should Take Free Digital Marketing Courses?In most instances, free digital marketing courses are available to anyone who wants to participate. If you are interested in a career in digital marketing or you are a seasoned marketer looking to beef up your resume, there is something out there for you. Some students take courses to get a promotion or switch employers. Freelancers often take digital marketing classes to add to their skillset and increase their earnings, and business owners who want to grow their brands take digital marketing courses to become familiar with new concepts. What Are the Requirements and Prerequisites?Generally speaking, enrollment in a free online digital marketing course does not require previous training. However, If you want to succeed, you should at least have basic computer and typing skills and a rudimentary understanding of the various digital marketing avenues that are available to you. Will I Earn College Credits by Taking an MOOC?While most free online courses in digital marketing do not offer college credits, there are exceptions. Some of the courses on our list, such as those taken through edX, are part of a broader marketing specialization where users can earn University credit. When in doubt, you should check the enrollment materials carefully to see if you can get credit for your work. How Long Do Free Online Courses Take?The majority of free online courses in digital marketing are self-paced, and the duration is not set in stone. Typically, you will find an estimate of the time to complete each course, but most students schedule the lessons around their lives, rather than the other way around. We feature courses that take anywhere from a few hours to a few months or more. Are Free Online Courses Graded?While most of the courses offered are not manually graded, you will often find auto-graded quizzes as part of the lessons. Usually, you can take them over again until you get the score you want. Classes that have paid components like certificates of completion will often also have a final graded exam or capstone project. Passing grades are what will earn you certification. Are There Specific Start Times and Deadlines for Free Online Classes?Usually not. That’s one of the best things about online courses—their flexibility. Although some classes have set times when they begin, students can almost always progress at their own pace, working anytime that is convenient for them. Sometimes assignments will have deadlines to keep students from lagging or losing interest, but for the most part, you can take classes at your leisure. The Course I Want to Take Says It’s Free. Why Does It Look Like There Is a Fee Involved?Sometimes, you will find graded components or completion certificates behind a paywall. This means you might be offered a trial or a membership fee that gives you unlimited access to a learning platform’s course catalog. A lot of MOOC’s offer both paid and free enrollment options: Paid Courses — With paid courses you usually have access to special bonus content like capstone projects, graded exams, or certificates of completion. Free Courses — With free courses, students can audit the course materials at no charge but may not be graded or certified. Unless you must have a certificate of completion, there is no need to pay for the paywalled elements of any of the courses listed. If you need a certificate but can’t afford it, some platforms do offer financial aid, discounts, or scholarships. Are Free Digital Marketing Courses Worth It?Taking some free digital marketing courses online is well worth every minute of time spent. Whether you are looking to show off some new skills to a current or former employer or you want to learn more about how digital marketing works, you absolutely can’t go wrong with this topic. The world will continue moving forward with technology whether you choose to learn about it or not. Old methods of marketing will be left by the wayside as new and innovative methods take their place. For those willing to put in the time and effort that self-study requires, the future rewards will be well worth it. OCR Staff March 2020 Related:
Does Google give certificates for free courses?Google Digital Workshop provides free of charge, in-person and online training courses with an accredited certification at the end to help graduates boost their LinkedIn profile and CV.
Which Google certification is best for digital marketing?Which Google certifications are best for digital marketing?. Google Ads Certification, which includes the following individual certifications: Google Ads Search Certification. Google Ads Display Certification. Google Ads Measurement Certification. ... . Google Analytics Certification (currently covers Universal Analytics). Which certification is best for digital marketing free?Free Online Marketing Courses. HubSpot Inbound Marketing Certification - HubSpot Academy.. HubSpot Content Marketing Certification - HubSpot Academy.. Internet Marketing for Smart People - Copyblogger.. Viral Marketing and How to Craft Contagious Content - Coursera.. The Strategy of Content Marketing - Coursera.. Can you get a job with Google digital certificate?Upon completion of the Google Digital Marketing & E-commerce Certificate, you will gain access to an exclusive job platform where you can easily apply for opportunities from employers with open digital marketing jobs.
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Free online digital marketing courses with certificates by google
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