How do you write a letter asking for sponsorship

Nonprofit Sponsorship Letter

International Nonprofit Sponsorship Letter

Small Nonprofit Sponsorship Letter

Sponsorship Letter for Charity Event

Church Sponsorship Letter

Sponsorship Letter for Event

Sponsorship Letter for K-12 Schools

Sponsorship Letters for Colleges and Universities

Sponsorship Letters for Sports Team

Sponsorship Letters for Animal Shelters

Sponsorship Letters for Museums

Sponsorship Letters for Theatres

Corporate Sponsorship Letter

Thank You Letter to Sponsors for Donations

Event Sponsorship Thank You Letter

Nonprofit Sponsorship Letter

Subject: [nonprofit’s name] need your help!

Dear [sponsor’s name],

We at [nonprofit’s name] work hard each year to provide [positive impact of nonprofit] and improve the lives of [relate this to your nonprofit’s mission].

Currently, we are working hard to raise [fundraising goal] in order to [specific nonprofit goal, for example: host this next event, bring food to this many homeless people]. That’s why we are currently looking for sponsors to help us reach our goal.

Would you be willing to help us by sponsoring our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: recognition in our project’s printed materials and signage].

Your generosity means the world to us. The support from our sponsors helped us host our most successful event yet, [past event and description], where we [achievement of event, for example: a record-breaking amount of money] for our mission. If we raise that same amount this year, we can accomplish [physical impact of nonprofit mission]. Imagine what we can do with your help!

We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization.

Thank you so much!

[nonprofit’s name]

[phone number]

[email]

Key Takeaway from This Sponsorship Letter

When nonprofits ask for sponsorships, it’s important that the rules and specifications for the sponsorship are clearly laid out so the other parties understand exactly what they’re asking for. Clearly state how exactly a sponsorship with your nonprofit will impact your mission. Give concrete examples of how past sponsorships have generated considerable amounts of support for your projects or events.

Make sure to also include a compelling incentive and reason for prospective sponsors to commit to you. State out exactly how your nonprofit will help grow their brand,  and they’ll be sure to want to sponsor you.

International Nonprofit Sponsorship Letter

Subject: [nonprofit’s name] needs your help from overseas!

Dear [sponsor’s name],

My name is [name] and I work with [nonprofit’s name] in [international location]. Though you may not have heard of our organization, we have over [amount of staff] and raise [yearly fundraising revenue in dollars] each year to help bring awareness to and support [nonprofit mission].

Currently, we are working hard to [nonprofit goal or upcoming project] and are in the process of raising money to support it. If we raise [fundraising goal], we will be able to provide [physical impact coming from donations]. So far, we are [amount of money] away from our goal and hope to reach it with the help of people like you.

Even though you are far away, we know that you can make a difference if you decide to sponsor our organization. With [specific amount], you can help [nonprofit’s name] continue to [specific action nonprofit does].

To thank you for your generous contribution and support, [nonprofit’s name] would like to offer you [incentive] in exchange for your sponsorship.

We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization.

Thank you,

[nonprofit’s name]

[phone number]

[email]

Key Takeaway from This Sponsorship Letter

If you help run an international nonprofit and you’re looking for sponsorships from supporters abroad, you need to clearly explain what your nonprofit is and the goals your team is working for. Because your organization is based in a different country, your mission may not be as well known. Make sure to emphasize the good your organization is doing with specific examples to show potential sponsors.

Give them a reason to sponsor your nonprofit instead of a similar one where they live— mention what makes your organization different from others or provide incentives that’ll attract sponsors to you.

Small Nonprofit Sponsorship Letter

Subject: Are you interested in helping out [nonprofit mission]?

Dear [sponsor’s name],

We are [nonprofit’s name] and we work hard every year to help fight [nonprofit cause example] and provide resources for [nonprofit cause example]. This cause is so important to us, and the strides we have made so far wouldn’t have been possible without supporters in our community like you.

This year, we are asking for sponsors to help our team in making even more of a difference. Would you be willing to help our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: branding on promotional material or in our online communications and speeches at an event].

Your support of [specific dollar amount] may not seem like a lot, but it would directly enable us to [project, event, or goal], with the ultimate impact of [impact of your mission].

This year we need to raise [fundraising goal] in order for our team to launch [new campaign, initiative, or fundraising event]. As a thank you for your support, we at [nonprofit’s name] would like to offer you [incentive]. Can we count on you?

Please contact us at [email/phone number] if you’d like to discuss our project or mission.

Thank you,

[nonprofit’s name]

[phone number]

[email]

Key Takeaway from This Sponsorship Letter

Since you are a smaller nonprofit, not many individuals or businesses might be seeking out your organization to sponsor. Make sure to emphasize who your nonprofit is and reiterate the cause you are trying to help. Providing specific details about how your team works and what you do with the funds you receive will inform possible sponsors of how their money will be spent. Make them feel like they know your nonprofit just from the details you included in your letter.

Being associated with your mission and getting attention from your community of supporters might not be quite enough to generate large sponsorships if your organization is on the smaller side. Think of a clever and genuine incentive or consider hosting an exclusive event for your sponsors!

Sponsorship Letter for Charity Event

Subject: Help us with [organization’s mission] with this year’s [event name]

Dear [sponsor’s name],

My name is [name] and I am the [position] for [organization]. Each year, [organization’s name] team works extremely hard to bring awareness and raise money for [cause]. This [month], we’re excited to host a very exciting event: [event name].

This is our most important annual event, with last year’s event raising [amount of money] in total. This year, we want to go even further and host our most impactful event yet!

[organization’s name] has been hosting this event for over [time period] and last year we had [amount of people] attend. This year, we’re expecting an even bigger crowd, so we have to consider a number of increased expenses. A successful event will ensure that we [specific examples of how this charity event will actually help and impact the cause].

Please consider sponsoring our event. A gift of [dollar amount] will make a huge difference in our ability to plan and execute this event.

We’d also like to offer you something in return for your generosity. [organization’s name] will [incentive, for example: give free tickets, give discounts on future events, offer invitations to a gala that will recognize sponsors].

If you’d like to support our event or discuss our plans, please contact me at [email/phone number].

Thank you,

[name]

[phone number]

[email]

What Does This Letter Do Well?

This sponsorship letter gets straight to the point and explains your organization and what kind of charity event you’re hosting. When you’re asking others to sponsor an event, don’t waste any time with irrelevant information. Describe your event very specifically so that your prospective sponsor is able to immediately gauge whether they’re interested.

It helps to choose a sponsor whose goals or values also line up with yours. Lastly, listing out the various incentives you offer will end the sponsorship request on a positive note. This way they know that their generosity doesn’t go unnoticed. It is always smart to offer free admission to your event if they do decide to sponsor you, after all, they did help your team launch it!

Church Sponsorship Letter

Subject: Keep our congregation empowered!

Dear [sponsor’s name],

My name is [name] and I am a [member/leader/pastor] of [church’s name]. I am writing to let you know that we are working on a new project and hope to complete it by [date]. [Describe the project, for example: a new youth program or an event hosted by the church]

Our church has been working to accomplish [project’s goals] with this new project and hope to bring [potential benefits] to our community. However, to reach our goal and have [project] come to life, we need to call on the help of supporters like you.

Would you consider sponsoring our church and help us work towards our mission? A sponsorship of [specific donation amount] can help bring us so much closer to achieving our goals. Together, we’re sure to [project’s major goal].

If you cannot help us financially, please consider becoming a sponsor by providing in-kind support like [resources, for example: food, clothing].

If you’d like to support our project, please feel free to contact us at [phone/email]. If you want to stop by as well, we would love to talk in person. Visit us at [address].

Thanks again for supporting our mission,

[name]

[phone number]

[email]

What Does This Letter Do Well?

If you are a church, a sponsorship from a local business or generous individual can help provide a source of funding for programs and other church events. This sponsorship letter works well at explaining what specifically your church is looking for and how a sponsorship can help. Make sure to have a specific project or event which you are collecting funds for so that sponsors know where their money is going.

Since you’re a church, not everyone might be able to make monetary contributions, but they may still want to be a sponsor. Give them an option to help in other ways, like donating supplies.

Sponsorships and Cause-based Organizations

Cause-based organizations like nonprofits or even churches know how vital sponsorships can be in helping fund their mission or a specific event. Whether you’re asking corporations to sponsor your nonprofit all year round for a more consistent source of support or you’re seeking sponsorship for a specific fundraising event, don’t be afraid to make that ask. It could be the beginning of a mutually beneficial partnership!

However, be mindful of the rules and guidelines behind corporate sponsorship programs. They usually have an application process, and depending on how large the corporation is, it can be quite competitive. If you want a sponsorship for a specific event, make sure to submit your application with enough time for the corporation to properly review it.

What are some examples of corporations with sponsorship programs?

• Dick’s Sporting Goods – If you’re a sports team or league, Dick’s Sporting Goods offers a sponsorship program to give young athletes the opportunity to play. Having a corporate sponsor that relates to your organization can be extremely beneficial, especially to the sponsored party. It’s a great way to start a relationship with a corporation who can actually help your cause and make an impactful difference.

• Publix – If you are an organization that focuses on youth, education, reducing hunger, or alleviating homelessness, Publix might sponsor you based on your request. Publix is a huge grocery retailer with stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Virginia. With a variety of robust resources to help your cause, Publix can be a great ally to have when your organization wants to conduct a fundraising event or needs some type of consistent support.

• Delta – One of the most well known airlines in the world, Delta also has a great sponsorship program for various types of organizations and events. Delta accepts partnership opportunities that help increase their brand awareness, generate revenue, and support positive community involvement! However, they have specific guidelines in place as well, so keep your eyes open for the list of causes and events that Delta will not provide support for.

Sponsorship Letter for Event

Subject: [event name] coming soon… with your help!

Dear [sponsor’s name],

My name is [name] and I work with [organization’s name]. As you might know, our team here works hard each [time span] to bring [event name] to supporters and community members like you.

Last [time span], we had [number of attendees] guests come to our [event], where we offered [a special part of your last event, for example: if you are a music festival mention your headliner].

This time, we’re making [event name] more special than ever. We’re expecting over [amount of people] to attend, and we’re so excited to have [a special part of your event this year, be specific and explain why it is so cool].

But events like this can be expensive, and to make sure our operations run smoothly and our guests receive the best experience possible, we need your help. With venue rental, catering, permits, licensing, parking, and more, a sponsorship from your organization will bring us closer to having the perfect event.

If you choose to sponsor our event, we can offer you perks like packages of free tickets, event t-shirts, and VIP access in exchange for your contribution. Depending on your specific donation amount, we can offer you different levels of perks.

Please contact us at  [email/phone number] to discuss our event or if you’d like to learn more about our available sponsorship packages.

Thank you,

[name]

[phone number]

[email]

What Does This Letter Do Well?

When you’re writing to others about sponsoring your event, make sure you clearly describe what your event is and how it is unique. Emphasize the different things that happen at your event and what you will be offering this year. You need to get people excited, because if people are excited, they’re going to want to see your event come to life, no matter what.

Make sure you let them know exactly what their sponsorship is paying for. They will appreciate your transparency and feel better knowing exactly what kind of impact they’re making. What this letter does really well is emphasize the incentives sponsors could receive. After you get them excited for your event, bring up what you can give in exchange, like discounted tickets or free admission!

Sponsorship Letter for K-12 Schools

Subject: The students of [school’s name] are counting on you!

Dear [sponsor’s name],

My name is [name] and I work at [school’s name] as [job position]. Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication.

This year we’re establishing a new program that [program details and what it will provide for the students]. In the past, programs like this have [benefits and impact].

But we need your help. It costs [total budget amount to run this program, and we can’t raise this money alone. With your sponsorship of [donation amount], we will be able to provide [impact of donation, for example: school supplies, snacks, uniforms etc.] to our kids.

Our school frequently relies on the generosity of community supporters just like you. If you decide to donate, we’d like to offer you a [incentive] as a thank you for helping our kids.

Please contact us at [email/phone number] if you have any questions or would like to arrange a sponsorship with our school.

Thank you,

[name]

[phone number]

[email]

Key Takeaway from This Sponsorship Letter

If you’re a school, you are probably sending your sponsorship local businesses who are familiar with your school or maybe even have kids who go to your school Try to emphasize how this specific program is benefitting the kids and give clear examples. People don’t want to donate when they don’t know exactly where their money is going!

Suggest a specific amount of money so they don’t feel pressured to give too much and that they know specifically what program they’re funding.

Sponsorship Letters for Colleges and Universities

Subject: Help sponsor our future leaders and the class of [year]!

Dear [sponsor’s name],

My name is [name] and I work for the [department] department at [university’s name]. We work hard each year to make sure that our students are receiving the highest-quality learning experiences in an unforgettable environment.

This year, we’re [project, for example: developing a new program, building a new building, improving food quality, making new study spaces etc.] that we know is going to bring our students [positive impact, for example: amazing experiences, better quality of life, the materials to succeed, etc.].

This has historically caused recurring issues for our university, as students [provide additional context on the purpose of your project]. Addressing it this year will allow our college to focus on growing and our students to focus on learning.

The cost for this [program] is hefty, and that is why we’re asking for your help. As a business [reason why this sponsor is best, for example: is local and witnessed class after class graduate] you know how much of a difference our students can make at [university name] with the right tools and resources. [With a structured sponsorship from your organization, we will be extremely grateful for the opportunity to accomplish our project’s goals and lay stronger foundations for our school’s growth.

If you’d like to donate or discuss our project, please contact me at [email/phone number]. I’d be happy to talk through this partnership with you and to discuss the special perks and incentives our university can offer in exchange for your support.

Thank you,

[name]

[phone number]

[email]

What Does This Letter Do Well?

This letter goes straight to the point and describes why the university is looking for sponsorship. It is important to be clear and transparent about this, as it is letting sponsors know exactly what they are helping the school with.

Try to emotionally appeal to your potential sponsors, and let them know why their business is best for your college. Whether it’s because they’re a local business and serve a lot of your students or the owners are alumnis of your school themselves, remind them why they’re business is the best to sponsor you.

Sponsorship Letters for Sports Team

Subject: Help us reach our winning goal and take home the trophy!

Dear [sponsor’s name],

My name is [name] and I’m the [position] of [name of team/club].

[Talk about your team/club/group and its members. For instance, if you’re the head of a little league soccer team, you should mention that your team is for girls under 15 years old. Don’t forget to mention your accomplishments!]

Each year, there are many expenses that come with running our team. From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help.

Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]? With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond.

To thank you, we’d like to offer you [incentive] and proudly feature your business’s logo on our uniforms. Spread awareness of [donor’s business] while also helping this incredible group of kids follow their dreams!

Contact us at [email/phone number] if you have any questions about our team or how you can get involved. We’d love to start this conversation with you.

Thank you,

[name]

[photo of the team]

What Does This Letter Do Well?

When you’re asking for a sponsorship for your sports team, make sure to emphasize the incentives. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member.

Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Also, it doesn’t hurt to include a photo of your team. It’ll humanize your sponsorship request, and who can say no to a group of cute kids?

Sponsorship Letters for Animal Shelters

Subject: Save the furry friends of [animal shelter]!

Dear [sponsor’s name],

Here at [animal shelter’s name] we work hard to find homes, provide shelter, and care for [pets] in our community. Every year we try to give [amount of pets] animals new families and homes, but that is still not enough. That’s why we are asking for your help. 

Last year, with the help of our sponsor, we were able to [positive impact on animals because of sponsors, for example: invest in new facilities, stock up on food, etc.]. This year, we want to do even more.

With your sponsorship, [animal shelter’s name] can make sure more animals are loved this year. With a consistent source of support from your business, we can make sure no dog or cat gets left behind. If you decide to begin this partnership, [animal shelter’s name] can provide [incentive].

Learn more about our shelter and animals at [url]. If you have any questions, or want to visit, please don’t hesitate to contact us! Our phone number is [phone number] and we are at [address]. Let’s begin the conversation.

Thank you!

[animal shelter’s name]

[picture of animals]

Key Takeaway from This Sponsorship Letter

If you help run an animal shelter, you know that every donation is making a huge impact for the animals. It’s hard to keep track of so many lives and make sure that each one is able to find a loving home. That’s why you need to emphasize that in your sponsorship letter.

Let people know that their sponsorship is helping so many animals by explaining the concrete impact that sponsorships had on your mission last year. Clearly state what exactly that sponsorship did for your animal shelter. Also, it doesn’t hurt to include a photo of your animals!

Sponsorship Letters for Museums

Subject: Help us bring [exhibit name] to life at [museum’s name]!

Dear [sponsor’s name],

My name is [name] and I am the [position] of [museum’s name]. [Give a brief description of your museum, especially if it is not as well known.]

We at [museum’s name] work hard to bring beautiful exhibits like [past successful exhibit] to life and curate programs like [past museum program] for unique and memorable experiences.

We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. We hope to bring [give a brief description of your program/event/exhibit and something special and unique about it] for our supporters and other [type of museum, art, science] lovers like you!

However, we need your help. There are many expenses that come with bringing [program/event/exhibit] to our patrons. With [name a number of expenses], we need [amount of money].

Would you consider helping to sponsor our [program/event/exhibit]? With your support of amount of [ amount], we’d be so much closer to our goal.

If you’d like to discuss our plans and sponsorship options, please contact me at [phone number]. If you decide to become a sponsor, [museum’s name] would like to offer you [incentive, for example: discounted tickets, a plaque, etc].

Thank you so much for any help you may be able to provide, we greatly appreciate it!

[museum’s name]

[phone number]

[email]

What Does This Letter Do Well?

This letter does a great job at introducing your museum and what your position is. If your museum is not as well known as others, make sure to emphasize what makes your museum unique. Showcase why a sponsorship with your museum is important for you and valuable for them.

When you ask for the sponsorship, be very clear on which program or exhibit needs support. Explain to your potential sponsors how their support can do so much for your team by outlining clearly what your expenses are— whether it’s to support specific programming or more general operational expenses for setting up your new exhibit.

Sponsorship Letters for Theatre

Subject: The show must go on! [theatre’s name] needs you.

Dear [sponsor’s name],

For the past [amount of years], [theatre’s name] has been producing shows and helping actors make their dreams come true. Just last year, we were able to put on [past show name], and it was a huge success. This year, we hope to do the same.

Our cast and crew have been working hard day and night to help bring [show name] to life! Get lost in the world of [details from the show] with our talented actors and actresses. We so desperately want to show you the product of our hard work, but we need your help. The costs are adding up, and with [expenses, for example: stage materials, costumes] adding up, it’s getting harder and harder.

Would you like to sponsor [theatre’s name] show? With your support and donation amount of [dollar amount], we’d be able to [what that money would do for your show, for example: help the actors get their costumes, help your stage crew get better lights]. If you choose to support this production, [theatre’s name] would love to offer you [incentive, for example: free tickets and special acknowledgement in the show’s printed programs].

If you’re interested in arranging a sponsorship, or if you’d like to help out in other ways, please don’t hesitate to reach out to us. You can contact [specific point of contact] at [email address] to get started.

Thank you, and we hope to talk to you soon!

[theatre’s name]

[phone number]

[email]

Key Takeaway from This Sponsorship Letter

If you help manage a theatre, you know that often donations and sponsorships end up being the bulk of your revenue. It’s not enough to depend on ticket and concession stand sales, especially when your organization is based on the arts. Asking for a sponsorship is a great way to garner a wave of continued support. This can provide sustainable support, relieving some of your season-to-season fundraising pressures.

Clearly state what this sponsorship will do for the production, whether it’s to provide costumes or help with building the set. Let your donors feel like they’re genuinely involved— they are helping you a lot! Make sure your show sounds fantastical enough that people are inspired to become sponsors. It helps to target individuals who are known supporters of the arts as well.

Sponsorship and Corporate Philanthropy

While the most direct benefits from a sponsorship go to the party requesting the support, corporations are still very attracted to this type of partnership, especially if it’s with a nonprofit or another cause-based organization.

When corporations give back to organizations in their communities, it is an opportunity for them to build stronger connections while also improving their brand’s public image. They do this through the broader concept of corporate philanthropy.

These days, businesses know that being philanthropically minded is important, not only to benefit their community around them but to attract younger waves of socially-conscious employees and talent.

Employers who show that they also care about what’s going on around them, whether it’s through matching gift programs, volunteer grants, or structured sponsorships, have a better chance at bringing in young, fresh-minded workers!

Through corporate sponsorships, businesses will offer their financial support in exchange for some sort of public recognition and association with the sponsored organization.

This can reveal itself in public thank-yous from the nonprofit’s director, with a corporate sponsor’s logo displayed on different parts of a nonprofit’s website, on printed materials at a fundraising event, and more.

Corporate Sponsorship Letter

Subject: [nonprofit’s name] needs a hero like [name of business].

Dear [sponsor’s name],

My name is [name], and I am the [position] of [nonprofit’s name].

[Short description of nonprofit, especially if you are not well known.] We work hard to raise money and help bring awareness to [cause]. As a leader at [company], you understand the pressing need for [solutions to the challenges in your community].

In an effort to solve some of these challenges, we’re organizing [event, project, or campaign] to raise funds. Our last similar initiative raised a total of [amount of money] and helped [physical impact of last campaign]. We are so proud of what we’ve already achieved, but we want to make this one even better. With the costs of [various costs], we need the support of generous businesses like you to get our project off the ground

I’m writing to ask you to sponsor [part of your event that needs sponsorship]. With [dollar amount], we’ll be able to [insert goal or achievement]. As a thank you, [nonprofit’s name] would also like to offer [incentive] and publically announce your partnership with our charitable organization.

To discuss our project and how you can get involved, please give us a call at [phone number].

I hope to hear from you soon. Thank you in advance for your generosity.

Sincerely,

[name]

[phone number]

[email]

What Does This Letter Do Well?

When you’re asking a corporation for a sponsorship, it’s important to emphasize how the partnership will benefit both parties.

As you can see in this letter, you start out with introducing yourself and your nonprofit. You should use that space to talk about the positive impact of your nonprofit and how you are doing a lot of good in the world and your community.

Next, it’s important to remind the corporation that they also want to do good. Corporate philanthropy is a huge part of conducting business today because companies want to demonstrate that they’re socially conscious. Don’t forget to include some sort of incentive, whether that is an official partnership between nonprofit and corporation or something else. Associating their name with a nonprofit’s is a very attractive part of the deal, so make sure this is mentioned.

Thank You Letter to Sponsors for Donations

Subject: [organization’s name] wants to thank our favorite sponsor!

Dear [sponsor’s name],

We at [organization’s name] cannot thank you enough for your recent donation of [donation amount] and your choice to begin this partnership with us. Without supporters like you, our [event, fundraiser, production, program, etc] wouldn’t be able to flourish.

We’re so excited to get started! With your sponsorship, we have already started to [initial use of money], and it’s only just the beginning. We hope to launch our [event, fundraiser, production, program, etc] on [date, time frame], and thanks to you it seems like we’re on track. We hope to see you there so you can see what you helped bring to life!

As we mentioned before, we’d like to offer you [incentive] to really show our true appreciation. To accept it, please [come to our offices, go to this website, call this number]. We just want you to know how much your sponsorship means to [organization’s name]. Supporters like you help us in ways you can’t even imagine.

If you have any questions about your sponsorship, or want to make some changes, please don’t hesitate to contact us at [email/phone number/website].

Thank you and see you soon,

[organization’s name]

Key Takeaway from This Sponsorship Letter

When you’re asking another organization or individual to sponsor your event, you have to know that they’re going out of their way to help your team out. It’s important that you thank your sponsors after that initial donation is made in order to start the conversation between sponsor and sponsee. This relationship should be positive and engaging, so make sure to start off on the right foot.

Remind your sponsors exactly why their donation helped your cause with some physical examples of progress so far. Updating your sponsors on the status of your organization’s event is a great way to continue this relationship, as well.

Don’t forget to provide information on how they can receive the incentive that you originally offered. You don’t want them to think your organization gives out empty promises!

Event Sponsorship Thank You Letter

Subject: We couldn’t have done it without you.

Dear [sponsor’s name],

Did you hear the news? Our last [event, fundraiser, production, program, etc] was a huge success, and we’d like to take the time and properly thank you. Your sponsorship not only gave the financial support [organization’s name] needed to see our idea come to life, but your unwavering support gave us the motivation to keep going.

With your help, our [event, fundraiser, production, program, etc] was able to [physical accomplishment]. It’s amazing what can happen when we all start to work together. We hope you are enjoying [incentive that you previously offered], and let us know if there are any concerns.

Thank you again for everything. Visit our website, [URL], to learn about future events and more ways for you to get involved. You can also email us at [email] or even give us a call at [phone number]. You’re now a part of our [organization’s name] family, so don’t be shy!

Best wishes and hope to see you soon,

[organization’s name]

What Does This Letter Do Well?

This letter goes straight to the point and lets your sponsors know that your event was a success! This is extremely important as it lets them know that their donations made a significant difference in how the event turned out. Let them know what exactly went well, whether you surpassed your fundraising goal or had an unprecedented large amount of people show up.

Along with a clear description of your outcome, feel free to thank them as much as possible without being overbearing. What this letter does well is truly let your sponsors know just how much you appreciate them.

As you’re wrapping up the letter, remind them that this doesn’t have to be the end to your relationship. You should provide them with channels to further engage with your organization. They have already sponsored one event, so it’s likely that they’d enjoy being a volunteer or donate again for the next one.

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