How to add swipe up link to instagram story

Following a major new update, all accounts (regardless of follower count) can now add links to Instagram Stories!

Previously, this feature was limited to accounts with over 10K followers.

Find out how to add links to Instagram Stories using the new link sticker below.

How to Post Links to Instagram Stories With the New Link Sticker (Without 10K Followers!)

If you have a Business or Creator account on Instagram, you can now share links to any destination straight from your Instagram Stories – regardless of how many followers you have.

You can add links to your stories by using Instagram’s new clickable link sticker.

How to add swipe up link to instagram story

The new link sticker is much more visible, and can be added anywhere on a story. It also shows viewers the first part of the destination link (i.e. the domain), giving more transparency.

Here's how to add a link sticker on stories:

#1: Head to the Instagram Stories sticker tray and select the link sticker.

How to add swipe up link to instagram story

NOTE: If you don't have access to link stickers just yet, sit tight. Instagram only just made this announcement, so it may take a few days to see them in the lineup.

#2: Paste your link into the link field.

How to add swipe up link to instagram story

#3: Switch the text and color by tapping on the sticker.

How to add swipe up link to instagram story

It’s that easy!

PS: Did you know you can also add links to your Instagram feed posts with Later?

Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.

How to add swipe up link to instagram story

It’s like a mini website, but for your Instagram account.

You can set up Linkin.bio right now for free – no trials or credit card needed!

If you really want to drive traffic from stories, it’s important to add a clear call-to-action.

This could be a verbal call out, some on-screen text, an animated GIF, or all of the above.

How to add swipe up link to instagram story

Viewers could take a while to get used to the new link stickers, so prompting your followers to follow your links can really boost your clicks (and sales!).

ICYMI: You can visually plan and schedule your Instagram Stories in advance with Later. You’ll get all your assets, links, and copy delivered straight to the Later mobile app when it’s time to publish, so you can share a story in two taps!

Why can't I add a swipe up link to my Instagram story?

How can I get the Instagram Swipe Up feature? Technically, the Swipe Up feature is only available to users with an Instagram Business Profile that has at least 10,000 followers or a verified account.
Simply follow these steps:.
Meet the Instagram swipe up requirements..
Click to add a new Instagram Story..
Click on the Story link icon in the top bar (fourth in from the right).
Next, hit '+ Web Link' and add the URL..
Click 'Done' and you're all set..

How do you put a swipe up on an Instagram story?

How to Add Swipe Up to Instagram Stories.
Check that you have 10,000 followers or a verified account..
When uploading to your Instagram Story, click the icon at the top right that looks like a chain..
Click "+ URL" to add a link to a web page..
Type the URL into the text box..
Click "Done" in the top right..
How to Add Links to Your Stories.
Capture or upload content to your story..
Select the sticker tool from the top navigation bar..
Tap the “Link” sticker to add your desired link and tap “Done”.
Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations..