No 7 laboratories line correcting booster serum

A stalwart of the high-street beauty scene, No7 has been making reliable skincare formulations that can be found in bathroom cabinets up and down the country for years now. No, it's not the flashiest or most gimmicky brand around, but you know where you stand with it. Considering No7 uses only the most cutting-edge technology and ingredients, and has the clinical data to back up every last claim, it's pretty serious skincare indeed.

In fact, it just got a whole lot more serious, having recently launched a range, No7 Laboratories, a line of slightly pricier but more potent targeted products for ultra-specific skin concerns. Unlike your favorite do-it-all cream, the No7 Laboratories products "single-mindedly target very specific skin concerns that transform the skin very quickly," explains expert Mike Bell. Consider it souped-up skincare. The first skin concern in its sights? Fine lines, and it's found a pretty powerful solution in the form of No7 Laboratories Line Correcting Booster Serum ($42).

Meet the Expert

Dr. Mike Bell is the Skincare Scientific Advisor for Boots UK. He leads various skin research programs with universities and dermatologists, and is the scientific support behind No7’s products.

No7 Laboratories Line Correcting Booster Serum $42.00

Like a mini grouter for the lines that set themselves down on the face, the serum has a super-tiny nib that allows precise application so you needn't waste precious product on areas that don't require any assistance. But really, it's inside the tube where all the genius lies.

It contains Matrixyl 3000 Plus (yes, it's a ridiculously flashy name that sounds more like a car than a skincare ingredient), which is basically a blend of peptides that helps rebuild stores of the things skin starts to lose—things like elastic fibrillin, the substance that gives skin its bounce and dexterity.

"I think about fibrillin as like the springs that hold up the mattress of the skin, and we know that we start to lose them very early on in the ageing process, as young as 20 years old," explains Bell. This serum contains seven times as much Matrixyl 3000 Plus as any of the brand's other serums, making it No7's strongest defense against fine lines yet.

"The serum is designed to target six zones of the face: crow's-feet, under eyes, frown lines, forehead, the mouth and nasolabial folds—those lines that go from the corner of the nose down to the corner of the mouth," says Bell. And so that's exactly where you should apply it, dotting it on and patting it in. It's super silky, so it's a joy to apply.

For the Laboratories range, the brand wasn't going to launch a new product without watertight clinical studies to back up its claims. The trials on this product proved the serum has the ability to reduce the look of fine lines by five years after just 12 weeks of use. But more than just scientific data, the brand wanted to find out the more visceral reactions of women using it.

They asked both women who were considering Botox and ones who had already gotten it to test the serum out: 73 percent of those considering Botox said they would be less likely to opt for the procedure after having seen what results the serum could provide after two months of use. And for those who had already experienced the line-ironing power of the needle, again, 73 percent said they'd delay their next treatment in favor of the skincare approach.

Of course, the decision to opt for injectables like botulinum toxin is yours and yours alone, but perhaps this could be the cheaper, less invasive option to try first. I'm sure as hell going to put it to work on my forehead lines ASAP.

Article Sources

Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.

1. Baumann L, Bernstein EF, Weiss AS, et al. Clinical Relevance of Elastin in the Structure and Function of Skin. Aesthet Surg J Open Forum. 2021;3(3):ojab019. doi:10.1093/asjof/ojab019

   Aqua (Water), Glycerin, Butylene Glycol, Aluminium Starch Octenylsuccinate, Polyacrylate Crosspolymer-6, Sorbitan Laurate, Phenoxyethnaol, Sodium Lactate, Hydroxyethylcelulose, Carbomer, Caprylyl Glycol, Acetyl Dipeptide-1 Cetyl Ester, Polysorbate 20, Ethylhexylglycerin, Tetrasodium EDTA, Potassium Hydroxide, T-Butyl Alcohol, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7.

   How do you use no 7 line correcting booster serum?

   How do you use No7 Line Correcting Booster Serum?.

   Twist the silver base of the collagen serum to unlock, then press to dispense desired amount..

   Using the precision applicator, apply directly to lines and wrinkles..

   Follow with your usual No7 serum and moisturizer..

   What does No7 booster serum do?

   This clinically proven targeted booster serum has been designed for areas of the face most prone to loss of firmness, improving skin's appearance to deliver fast visible results where you want them most. Powered by 4 x more firming complex than our clinically proven serums: In just 1 week skin looks and feels firmer.

   Does Number 7 have a dark spot remover?

   No7's Laboratories Dark Spot Correcting Booster Serum is clinically proven to improve the appearance of dark spots, age spots and sun spots. It delivers fast, visible looking results where you want them most.

   What is a booster serum?

   What are booster serums? Booster serums are lightweight liquids that contain performance ingredients in high concentration. You can mix them with other skin care products, like moisturizer or sunscreen, or use them on their own before following up with the rest of your regimen.